mb‑energymb.pl

The previous mb-energymb.pl was an outdated WordPress website that simply wasn't converting – despite traffic from ad campaigns, customer inquiries were practically nonexistent. An added challenge was the reputation of the Czyste Powietrze (Clean Air) government program itself, which in Poland is associated with heavy bureaucracy and payment delays – real trust had to be built to convince homeowners it was still the right choice. Goal: Rebuild the site from scratch, optimize speed, create high-converting regional landing pages, and launch Google Ads campaigns.

I coded a brand new site in Astro 5.0, removing all plugin bloat. I implemented a dedicated UX strategy directing users to targeted regional pages, clearly explaining the whole process and building trust in the Czyste Powietrze program despite its difficult reputation. I also set up advanced Google Ads conversion tracking with beacon transport.